Verified report · Global
Volleyball World and Decathlon build a global VNL retail link
The first multi-channel merchandising partnership will put official Nations League products into host-city stores and online markets.
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Volleyball World, the FIVB's commercial arm, announced a global merchandising partnership with Decathlon focused on the Volleyball Nations League. From March, official products were planned for selected stores in host cities and participating countries, as well as online channels.
The range includes volleyballs, sportswear and accessories across markets including Türkiye, France, Italy, China, Thailand, Brazil, Canada and Japan. The agreement is useful federation news because it shows how a global competition connects commercial distribution, fan access and sport participation.
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