Winter sports · Global
FIS publishes final Olympic digital audience figures
The federation reported 643.6 million reach and more than 216,000 new social followers.
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FIS released its final digital figures for the Olympic Games period, reporting 643.6 million total social reach, 15.1 million engagements and 216,900 new followers. Its discipline channels published 5,400 posts between 6 and 22 February under the shared I Love Snow campaign.
Instagram accounted for the largest reported reach, followed by Facebook and TikTok. Alpine skiing gained 74,689 followers, while freestyle channels added 54,818. The figures describe the federation’s own channel activity and audience metrics across the platforms included in its report.
FIS also recorded 28.5 million website page views and 1.8 million users during the Games, including one million new users. The app attracted 202,000 engaged unique users, with average engagement time rising to one hour and nineteen minutes.
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