Tennis · International
Gauff describes new global ambassador role
The American discussed representing the WTA’s automobile partner and joined its Dubai fan activities.
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Coco Gauff discussed her early experience as a global ambassador for Mercedes-Benz during Dubai’s media programme. The appointment accompanied the company’s long-term WTA partnership, which began on 1 January and brought a new commercial identity to the tour.
Gauff described the opportunity to represent the brand at twenty-one and welcomed its investment in women’s tennis. She also visited the Dubai fan-zone activation, posed with vehicles, participated in a game and signed autographs for spectators.
The partnership’s tournament presence includes player transport, vehicle displays and fan experiences at events across several tour levels. Gauff highlighted the brand’s appearance on tournament nets as another visible sign of the agreement taking effect during the opening months of the season.
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