Nordic combined · International
Nordic combined reports major digital audience growth
FIS figures put the discipline’s social media following above 100,000 by January 2026.
Source publication date:
FIS reported that Nordic combined’s social media following had reached 101,000 by January 2026, compared with 33,700 at the end of the 2021–22 season. The federation published the figures in a February assessment of the discipline’s expanding digital audience.
The largest annual increase came during 2024–25, when the follower total rose from 46,200 to 74,900. Growth continued through the opening months of the current season, with the audience adding approximately thirty-five per cent beyond that previous campaign’s closing figure.
The review also reported a substantial rise in reach, from 9.3 million users in 2023–24 to 33 million in 2024–25. These figures describe FIS’s reported digital activity rather than television audiences or competition attendance.
Sources
Check the original record.
Open the governing body or organiser’s publication for the underlying result, decision or tournament update.