Squash · International
Rally28 launches global squash development campaign
World Squash, PSA and the Squash United Foundation aim to turn Olympic exposure into grassroots support.
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World Squash, the Professional Squash Association and the Squash United Foundation launched Rally28 ahead of squash’s Olympic debut at Los Angeles 2028. The movement aimed to connect federations, clubs, players and other supporters while raising funds for grassroots participation and development projects.
The full launch took place on the first Rally28 Day, following a digital launch on 14 March. Further campaign days were planned for the twenty-eighth of each month. World Squash president Zena Wooldridge described Olympic inclusion as an opportunity to leave a lasting development legacy.
Foundation head Adriana Olaya said funds would support courts, coaching, equipment and safe spaces for disadvantaged young people. PSA chief executive Alex Gough emphasised the impact beyond Olympic competition, with continental and national federations helping convert the sport’s new visibility into participation and investment.
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