Bencic, Maria and Svitolina front WTA maternal-health campaign

The WTA Foundation launched its Rally for Her video with UNICEF on International Women’s Day. Belinda Bencic, Tatjana Maria and Elina Svitolina narrated the campaign, inviting tennis supporters to contribute to the foundation’s Global Women’s Health Fund and its maternal nutrition work.

The fund supports the UNICEF-led Child Nutrition Fund, including provision of prenatal vitamins and minerals for pregnant women. The campaign uses the players’ experiences as mothers to explain the need for essential health and nutrition support in vulnerable communities around the world.

The foundation reported that its health fund helped 1.5 million women in the previous year. Its announcement said a complete course of prenatal vitamins could cost as little as 2.50 dollars, giving supporters a concrete example of how contributions support maternal and infant nutrition.