Tennis · International
Mercedes branding debuts at two WTA tournaments
The tour partner began its visible tournament rollout in Abu Dhabi and Ostrava.
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Mercedes-Benz made its first tournament appearance as the WTA’s premier partner at Abu Dhabi and Ostrava. The company’s star appeared on net-post signage for the first time on the tour as the long-term agreement announced in December began its visible rollout.
The partnership covers WTA 1000, 500 and 250 events, with the brand scheduled to accompany roughly thirty tournaments around the world during 2026. Its role also includes exclusive automobile partnership and activities for players, spectators and guests.
WTA Ventures described the debut as the agreement taking practical form across the competition calendar. The rollout combines tournament branding with transport and experiences intended to give players a familiar environment while travelling between international events.
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